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The study found that “people who expected to meet a stranger felt closer to this person when they believed that they shared a negative — as opposed to a positive — attitude about a man named Brad.” “It’s not that we enjoy disliking people,” Bosson told The New York Times Magazine then.“It’s that we enjoy meeting people who dislike the same people.” And who knows?Aside from being a gimmicky angle into the dating-app market, there are some past scientific studies that show Hater might be onto something.Back in 2006, Jennifer Bosson, a social psychologist at the University of South Florida, led a series of studies that examined how people bond via shared negative attitudes toward others.Even if you get a match, it can be difficult to reach a date, let alone a meaningful relationship.Wouldn’t it be easier if you could just cut out the competition?He decided he needed a different strategy to get noticed.“I thought, if you can't beat them, maybe create your own competition where you're the only person in the competition, therefore, you will then by de facto win,” he says. In the kingdom of the blind, the one-eyed man is king.
“I understand why people say that, but it's weird, because some of my stuff no one cares about,” he says.
Hater, a new dating app that publicly launches on February 8, flips the script of its competitors and matches people based on things that they mutually dislike.
CEO Brendan Alper, 29, a former Goldman Sachs employee who quit to become a comedy writer, says that Hater was initially a sketch idea.
The glow of publicity stunts fades so quickly, but that can’t be the only reason to do them.
He considers himself similar to an artist who creates to fuel themselves, but that his motivations are to entertain people.
Guys who try to match with Simove are greeted with a brief message about Simove’s heterosexuality.